Alex Calleres

Public Cannabis did not begin with investors or a pitch deck. It began with a decision.

Alejandro Calleres grew up in Los Angeles. Not from the outside looking in, but from within it. He experienced the city as it really is, full of opportunity, tension, culture, and contradiction. Those experiences shaped how he sees business and responsibility.

Alex did not come from wealth. He came from work. He built a career in the corporate world, largely behind the scenes, learning how systems operate and how decisions ripple outward. Outside of that world, he stayed close to culture. Music became a creative outlet and a way to stay connected to community, particularly within Latino spaces that are often underrepresented or overlooked.

Over time, a pattern became clear to him. Many businesses extract value from neighborhoods without ever investing back into them. Alex wanted to do something different. He wanted to build something that belonged to the community it served.

That intention became Public Cannabis.

Public was never meant to feel distant or corporate. It was designed to feel grounded, familiar, and human. A place where people feel respected, not processed. Where culture is not manufactured, but reflected.

Alex believes that responsibility starts locally and personally. He does not position himself as a savior or a spokesperson. Instead, he focuses on showing up consistently, supporting initiatives when and where he can, and being accountable to the people around him. Much of that work happens quietly, without announcements or marketing attached to it.

Inside Public, that mindset is visible. Local creative influence. A team that reflects the community. A hands-on founder who stays involved because ownership, to him, means responsibility. Not just upside.

Public is not built on massive funding or shortcuts. Every decision is deliberate. Every dollar matters. It is not the easiest path, but it is an honest one.

Public Cannabis exists for people who value intention over image, and substance over hype. It is not trying to follow trends. It is trying to be consistent, accountable, and real.

This is Alejandro Calleres.

This is Public.

And this is why Public Is Good.