How-To Guides
How to Make Cannabutter
Cannabutter is simple to make and hard to dose precisely. Here is the process, the temperatures
that matter, and how to estimate potency honestly.
November 5, 2026
No Comments
CEO at Public
Public Cannabis did not begin with investors or a pitch deck. It began with a decision.
Alejandro Calleres grew up in Los Angeles. Not from the outside looking in, but from within it. He experienced the city as it really is, full of opportunity, tension, culture, and contradiction. Those experiences shaped how he sees business and responsibility.
Alex did not come from wealth. He came from work. He built a career in the corporate world, largely behind the scenes, learning how systems operate and how decisions ripple outward. Outside of that world, he stayed close to culture. Music became a creative outlet and a way to stay connected to community, particularly within Latino spaces that are often underrepresented or overlooked.
Over time, a pattern became clear to him. Many businesses extract value from neighborhoods without ever investing back into them. Alex wanted to do something different. He wanted to build something that belonged to the community it served.
That intention became Public Cannabis.
Public was never meant to feel distant or corporate. It was designed to feel grounded, familiar, and human. A place where people feel respected, not processed. Where culture is not manufactured, but reflected.
Alex believes that responsibility starts locally and personally. He does not position himself as a savior or a spokesperson. Instead, he focuses on showing up consistently, supporting initiatives when and where he can, and being accountable to the people around him. Much of that work happens quietly, without announcements or marketing attached to it.
Inside Public, that mindset is visible. Local creative influence. A team that reflects the community. A hands-on founder who stays involved because ownership, to him, means responsibility. Not just upside.
Public is not built on massive funding or shortcuts. Every decision is deliberate. Every dollar matters. It is not the easiest path, but it is an honest one.
Public Cannabis exists for people who value intention over image, and substance over hype. It is not trying to follow trends. It is trying to be consistent, accountable, and real.
This is Alejandro Calleres.
This is Public.
And this is why Public Is Good.
Cannabutter is simple to make and hard to dose precisely. Here is the process, the temperatures
that matter, and how to estimate potency honestly.
Potency numbers say little about quality. Here is what to look at, smell, and feel — plus the label
details that matter most.
Cannabis degrades faster than most people expect. Here is how to store flower, edibles and
concentrates so they hold up.
An eighth, a quarter, a half, an ounce — here is what each weighs, what it costs per gram, and how
much to actually buy.
A short list of questions that get you a better recommendation, plus what to tell staff so they can
actually help.
How tolerance builds, how long a break needs to be, and what the first few days actually feel like.
Unlicensed shops still operate in both states. Here is what licensing actually guarantees and how
to verify a store before you walk in.
What flower, edibles, vapes and concentrates typically cost in New Jersey, plus how state and local
taxes change the number at the register.
Purchase limits, taxes, delivery and public consumption rules differ between the two states. Here
is what actually changes for shoppers.
Your cannabis tolerance level plays a crucial role in choosing the right products and dosages. Learn how to assess your tolerance, select appropriate products, and shop confidently whether you’re a first-time user or experienced consumer.
